To unlock two of the biggest consumer markets in the world, you need to start by understanding the cultural and societal shifts that shape the way consumers research and buy products. In this episode, we look at how brands should tailor their strategies when marketing to Japanese vs Chinese consumers.
To unlock two of the biggest consumer markets in the world, you need to start by understanding the cultural and societal shifts that shape the way consumers research and buy products. In this episode, we look at how brands should tailor their strategies when marketing to Japanese vs Chinese consumers.