Digital Disrupted

What do Chinese and Japanese consumers really want?

June 09, 2020 Integrated Management Systems Season 1 Episode 2
Digital Disrupted
What do Chinese and Japanese consumers really want?
Chapters
Digital Disrupted
What do Chinese and Japanese consumers really want?
Jun 09, 2020 Season 1 Episode 2
Integrated Management Systems

To unlock two of the biggest consumer markets in the world, you need to start by understanding the cultural and societal shifts that shape the way consumers research and buy products. In this episode, we look at how brands should tailor their strategies when marketing to Japanese vs Chinese consumers.

Show Notes

To unlock two of the biggest consumer markets in the world, you need to start by understanding the cultural and societal shifts that shape the way consumers research and buy products. In this episode, we look at how brands should tailor their strategies when marketing to Japanese vs Chinese consumers.